Dentsu Aegis Network

Senior Experience Planner

US-IL-Chicago
5 months ago
Requisition ID
2017-13170
# of Openings
1
Category
Planning
515 North State Street

Overview

From the beginning, mcgarrybowen was built differently, on the simple premise that clients deserve better. So we built a company committed to delivering just that. A company that believes, with every fiber of its being, that it exists to serve clients, build brands, and grow businesses.

 

We serve our clients from offices around the world. Passionate about building brands in diverse categories, we handle accounts of all sizes, from local to global, crossing all communication channels.

 

AT MCGARRYBOWEN WE BELIEVE:

 

· in taking things personally. In throwing ourselves into our work and being passionate about our ideas.

· in people. Our colleagues are a diverse, creative, outspoken, ambitious, character-rich ocean of talent.

· in collaboration. Great ideas come from all corners. And they’re burnished by discussion and teamwork.

· in decency. We love people who have passion, but aren't egomaniacs or glory hogs.

· in personal growth. We teach, mentor, and grow the best and brightest, so they become leaders in the field.

 

WORDS MCGARRYBOWEN STANDS BY:

 

Be Wise | Be Bold | Be Fresh | Be Fun | Be Warm | Be Real

 

Here at mcgarrybowen, we are currently hiring for a Senior Experience Planner. As our new Senior Experience Planner, you will partner with brand planning leads to ensure the strategic vision for the brand is experientially brought to life.

Responsibilities

  • Supports brand planning lead on brand-led efforts and functions as the lead connect of brand POV and experience.
  • Sets a holistic vision for the brand experience and carries the vision through to guide channel / content strategies, ultimately guiding all tactical briefs.
  • Creates thought pieces / POVs on emerging opportunities and how they are relevant for the brand.
  • Helps set the vision and process to guide clients on how to operate in a digital first world.
  • Works closely with content strategists and creative teams to guide creation of all creative work.

Qualifications

  • Is a creative problem solver.
  • Is a leader in how to translate a brand POV into a compelling brand experience for/with consumers.
  • Thinks holistically in vision, and can apply that vision to specific executions.
  • Has strong experience as a planner/strategist with a portion of that time in a digital, channel or connections planning role.
  • Has proven experience creating holistic content, experience or digital strategies that drive tactical planning and briefs.
  • Has the ability to think top down and bottom up - to find the best intersection for brand and consumer.
  • Is a leader in unification - combining traditional and digital media in new and unexpected ways.
  • Can go beyond understanding how someone feels and inform the creative or strategy with behavioral insights.
  • Currently holding a strategic planning role, ideally with a background split between digital and brand.

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