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  • Planning Director

    Job Locations 3 months ago(3 months ago)
    Requisition ID
    2018-19328
    Posted Date
    Planning
    Category
    114 W 26th St
  • Overview

     

    From the beginning, mcgarrybowen was built differently, on the simple premise that clients deserve better. So we built a company committed to delivering just that. A company that believes, with every fiber of its being, that it exists to serve clients, build brands, and grow businesses.

    We serve our clients from offices around the world. Passionate about building brands in diverse categories, we handle accounts of all sizes, from local to global, crossing all communication channels.

    AT MCGARRYBOWEN WE BELIEVE:

    • in taking things personally. In throwing ourselves into our work and being passionate about our ideas.

    • in people. Our colleagues are a diverse, creative, outspoken, ambitious, character-rich ocean of talent.

    • in collaboration. Great ideas come from all corners. And they’re burnished by discussion and teamwork.

    • in decency. We love people who have passion, but aren't egomaniacs or glory hogs.

    • in personal growth. We teach, mentor, and grow the best and brightest, so they become leaders in the field.

      WORDS MCGARRYBOWEN STANDS BY:

      BeWise | BeBold | BeFresh | BeFun | BeWarm | BeReal

    Here at mcgarrybowen, we're currently hiring for a dynamic team leader who develops brand and communications

    strategy.

     

    Responsibilities

     

    • Thinks pro-actively about strategic and creative possibilities beyond current projects. Works closely and collaboratively with creative teams with a clear understanding of short- and long-term opportunities.

    • Is adept at the uncovering of cultural, brand, and category insights, with a strong mastery of both qualitative and quantitative research.

    • Has the overall responsibility for writing briefs and conducting briefings across multiple brands.

    • Has the experience and ability to lead creation of communications plans.

    • Possesses digital proficiency and the ability to inspire creation of communications at the cutting-edge of how consumers interact with each other and with brands.

    • As a key member of the team you must have the maturity and leadership skills to become a key player in a collaborative, multi-disciplinary cross-agency team.

    • Acts as a catalyst to creative and brand team in seeking out new ways to add value to the brand and in identifying future opportunities.

    • Demonstrates the ability to create big ideas and put them into action and practice for their clients and to foster strong relationships with senior level marketing clients.

    • Shows outstanding leadership and conceptual ability. Sets the example for a strong work ethic.

     

    Qualifications

     

    • Minimum of a Bachelors degree, MBA or equivalent business experience preferred

    • Five or more years of work experience in an advertising, digital or media planning agency, including at least

      three years in brand strategy or account planning required.

    • Strong experience in developing brand behavior or communications plans

    • Excellent communication ability: Ability to read and interpret information from a variety of sources and craft insights and data into compelling narratives that move the business

    • Has leadership and interpersonal skills including the ability to mentor talent

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